The Sims Mobile: This is the end.

It’s with great sadness (and perhaps some relief?) that I write this blog post.

In case you haven’t already seen, The Sims Mobile team announced that they will no longer be adding new events to The Sims Mobile game. Starting January 29th, 2024 there will be reruns of old events only (and packs no doubt.).

Here is the official blog post from the team.

“To Our Sims Mobile Community,

From “Celebrity Life” to “Marrakech Majesty,” it has been an amazing journey with you all since we first launched The Sims Mobile in 2018. We continue to enjoy your conversation, the sharing of your Sims, incredible builds, and inspiring stories you have all created to date. We want to extend a massive thank you for being a part of our community, and share with you today, what you can expect from The Sims Mobile moving forward.

Beginning on January 29, 2024, The Sims Mobile will no longer receive new events in our updates. Game updates will be focused on some of our most cherished, fan-favorite and exciting Festivals returning from the past, often with the ability to unlock new levels and brand new items. Past fan-favorite events will also be rerun, however no new events will be added to the game. This shift in content releases will allow for players to revisit and rediscover the very best of The Sims Mobile all over again. As you continue The Sims Mobile gameplay, please also note the following:

• The Sims Mobile servers will remain active and we will provide advance notice if anything changes with the status of our servers and/or the ability to purchase previously released content.
• For any questions or support, The Sims Mobile team can be reached via EA Help: https://help.ea.com/in/help-top-issues/?product=the-sims-mobile

The future of The Sims franchise remains bright, with other Sims titles to continue receiving new and fresh updates that you’ve come to love and expect. Check out The Sims Freeplay on mobile and/or download The Sims 4 base game for free, both featuring new content updates continuing to roll out. 

Read below for more about the returning releases including our latest that will launch on January 29. We will continue our communications updates with you via The Sims Mobile newsroom, on Twitter/X, Facebook and Instagram. 

–  The Sims Mobile Team 

The Sims Mobile January 29, 2024 Update

For our next update, we’ve got the return of the “Spring Forward” Festival Pass. This Rerun comes with new additions so both new and existing players have something to look forward to, including 10 new levels, through which your Sims can unlock five brand new items. 

To learn more about all returning events part of this update, read the list below.

What’s new with the Festival Pass?

• Tier 18 – Bloom Barrier (wall) – Free track
• Tier 20 – GlassCrafted Gateway(BB) – Free track
• Tier 20 – Twilight Twinkle (BB) – Premium track
• Tier 27 – Victorian Vista Vent (BB) – Premium track
• Tier 50 – RavenHaven Wall – Free track

^UPDATED LIST

Here are the 2024 event dates for this update 

• Sim Festival Rerun: Spring Forward, 65-day Event beginning January 29 
• Treasure Hunt Rerun: Royal Romance, 11-day Event beginning January 29
• Wumple’s Wishlist Rerun, 5-day Event beginning February 5
• Bakeoff Rerun: Charming Gardens, 11-day Event beginning February 12
• Wumple’s Wishlist Rerun, 5-day Event beginning February 19
• Treasure Hunt Rerun: Spring Fling, 11-day Event beginning February 26
• Wumple’s Wishlist Rerun, 5-day Event beginning March 4
• Bakeoff Rerun: Modern Luxe, 11-day Event beginning March 11
• Wumple’s Wishlist Rerun, 5-day Event beginning March 18
• Treasure Hunt Rerun: Modular Wardrobe, 11-day Event beginning March 25
• Wumple’s Wishlist Rerun, 5-day Event beginning April 1″

…and just like that they confirmed what we all thought. This is what has been going on for the past few updates over about 6 months so it’s nothing new but they have at least informed us.

I am beyond let down by how this has been handled and I can’t imagine how sad, frustrated, and ripped-off long-time players and people who have spent money in the game are feeling.

As ‘EA Creators’ we were not even forewarned of this move. We were told something would be announced but not what.

The seeming lack of gratitude for the players and EA Creators over the past few years has been shockingly bad. 

See my video about this announcement here:

The Sims Mobile Update 2024: The end.

So, is the game closing? While there’s no one-size-fits-all answer, mobile games that shift their focus from introducing new content to re-running past events may be signaling a change in priorities. In some cases, this shift is an attempt to maintain player engagement and monetization while minimizing development costs. 

Some mobile games have successfully continued to operate for an extended period with a focus on recycling or re-running events, especially if they have a dedicated player base. However, others may eventually face declining player interest and revenue, leading to a potential shutdown.

It’s challenging to predict the specific future of a game without knowing the intricacies of its player base, financial model, and overall market conditions. All we can do is wait and see.

There are a few new items, as you can see above, with this next season pass rerun but I am not sure if the quality of those will be any good. It could be that now they have made this switch more publically they have a team more dedicated to the quality assessment of items. Or it could be that they are carrying on as they were with perhaps even fewer resources and quality could slip even further. Time will tell as always.

Of course, everything I write in this post is speculation and opinion based on being a player and Creator for the game since 2017 (pre-launch). Without official communication that’s all I can give.

I hope as EA Creators we can get some early access to show you the content but this hasn’t happened for a while and communication from the team is few and far between across the board. Another red flag. If we can test something ahead of time we can tell the team if it’s faulty and then you guys if it isn’t fixed. So many things have skipped over these steps meaning people are buying more completely bugged items. I mean, we’ve gone over and over it so many times, I won’t drone on. Or maybe I will, it’s so annoying!

This latest blog post update from the team seems like an upbeat way to say ‘We still won’t acknowledge how messed up this game is, we’re just going to keep it running, get some extra cash, and then close it.’ 

What do you guys think? Will you continue to play? How are you feeling after this announcement? Leave a comment.