It might be simple to be sucked into the newest marketing trends and techniques in the fast-paced digital world we’re all part of, but that doesn’t always work for marketing your business sustainably.
It’s always better to humanize your marketing efforts so that no matter what kind of smart or sleek message you come out with, it’s always grounded and interesting to witness. You can both improve brand loyalty and build a solid and reputable brand image by making an intentional effort to develop a personal connection with your audience in this way.
But what does it actually mean to “humanize” your marketing, and why is it so crucial? In this post, we’ll discuss that, and also how to go about the effort to begin with:
Building Connections & Trust
One of the main advantages of humanizing your marketing is that it encourages audience loyalty and trust. People are more likely to relate to and connect with you when you put a human face and personality behind your brand. It’s why so many companies pay celebrity voice actors to narrate their commercials. However, you, or another ambassador may wish to become the face of your company, too.
You’ll also find that skilled and talented individuals, such as those who can develop radio IDs for your marketing package, will speak with warm tones, and remain informative and accessible in how they express your brand message.
A Cohesive, Unified, Relatable Image
A strong and good brand image is another important advantage of humanizing your marketing. Your audience will be able to see who you are, what you stand for, and what makes you different when you put a human face and personality behind your brand. This might assist you set yourself apart from your rivals and stand out in a crowded market.
For instance, think of Levi Roots and his Reggae Reggae sauce, a British entrepreneurial express. He leveraged a culture, a sound, and an authenticity to sell many bottles of his tasty jerk sauce, and as such gave the full expression of who he was, and the culture he was trying to share.
Remaining Interactive & Reachable Can Help
Enhancing consumer involvement and feedback may be accomplished by humanizing your marketing. Your audience will find it simpler to get in touch with you and ask questions or offer criticism when you put a genuine name and personality behind your brand. You may gain useful knowledge and insights from this, which will help you create better goods and services in the long run.
For example, welcoming and responding to reviews, posting on social media, running Q&As, and generally remaining present can be a fantastic use of your time to achieve. If you can develop that, you’ll be sure that people will feel part of your brand story, not just a disembodied part of it. When they feel that, they’re always liable to return.
With this advice, you’re sure to develop a cohesive and capable approach towards a human marketing push, rather than only using a paint-by-numbers formula of promotion.
