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Converting traffic is an art and a science, both of which are worth pursuing for a better understanding of how visitors interact with your site, services, and products. From creating relevant content to A/B testing for different audience segments, here are some suggestions.
Understanding User Behavior
Conversion Rate Optimization (CRO) relies on attracting the right customers to a site. So, how does this happen? There are various methods, such as SEO, targeted ad campaigns, and content marketing. Working with a reliable, performance-driven digital marketing company typically offers the best results, as these efforts require expertise and a significant amount of work. However, even as a solo blogger, you can use free tools such as Google Web Console to gather insights.
Content is King, Queen, and Everything Else!
Content is perhaps the most important part of running an online business today. From solo blogging to international eCommerce, content provides users with the information they need to make informed decisions. As such, relevant content can also be used as a segue into a promotion by diverting inbound traffic. For example, you could create a guide for a game such as The Sims 4, using the content as a method for diverting interested visitors to game deals.
Converting Traffic through Personalization
Recent studies have concluded that around 70% of modern consumers want or enjoy personalization. This can range from bringing creativity to any hobby through fun and resourceful methods to using CRM to ensure agents have the customer data they need.
- Create customer segments and cater content and services to their specific wants.
- Encourage interaction using strong and relevant CTAs relevant to the current users.
- Use automation tools that can send out follow-up emails for product views and carts.
Effective personalization has massive conversion potential, and many businesses are using it as a means to improve overall customer satisfaction. Right from the first interaction, you can optimise the process so every customer feels like they are getting the best service with care.
What About A/B Testing?
What is A/B testing? A/B testing is the science of testing various versions of content on an audience to see which performs the best. Niche audiences might prefer specific designs, outlays, and even colours. However, it can be challenging to know which they will prefer. Savvy web designers and content marketers will often launch different versions of the same content to analyze engagement, sales, and other performance metrics for ideas for a final design.
Data Analysis and Funneling
You can’t run a modern website without learning at least the basics of analytics. For most newcomers, Google Analytics is the first exposure to website data analytics. This allows you to measure performance metrics such as bounce rate, traffic, and of course, conversions. You can then use data to map out the ideal customer journey by crafting each stage of the journey. This is known as funnelling and allows you to optimise the sales process.
Summary
Understanding user behaviour is a powerful part of converting traffic from your website into loyal and satisfied customers. Modern audiences also love personalization, such as relevant content and seamless customer services, which can be factored into the final sales funnel process.
